Scoring high, online career centers get a second look

Scoring high, online career centers get a second look - 05/01/2008

by, Joe Dysart

Nearly 95 percent of 609 institutions surveyed last year had some sort of career center, according to the National Association of Colleges and Employers. The NACE survey also found that 41 percent of students who got a job right out of college used their schools online career center as a vital part of their strategy.   

“Our study shows that students who actually got full-time jobs tended to use their college career center and its resources more heavily than those who skipped over the career center and went directly to the employer,” says Marilyn Mackes, NACE’s executive director.
 
Simple jobs portals where students post resumes that employers get a gander for a price are one of the most common configurations used by institutions. But other such centers have grown more sophisticated, offering services like online career training; web-facilitated networking between students, faculty and employers; and sites sponsored by a number of schools that are dedicated to a specific job discipline.

In addition, some career centers even help scrounge up local, part-time jobs for undergrads looking for a little pocket money. 
 
”We provide targeted job search access for those seeking employment in higher education and provide faith-based schools with cost-effective online employee-recruitment services,” says Bob Wiebe, executive director, Christian Career Network. An online service of Providence College, CCN enables job seekers to post anonymous resumes on the CCN site, which are looked over by prospective employers. 
 
“We serve as a bridge between job seekers of faith and employers within the Christian higher education sector,” Wiebe adds. 
 
Bio Career Center takes a similar tack, brokering its online connections between life sciences talent and employers. So far, ten major universities, including University of California, Berkeley; Stanford; University of Pennsylvania and Emory have signed up for the service. 
 
The core of the site is a job board that segregates applicants by specialty, offers career advice and reaches out to employers with a full-time staff. Students and alumni access the site through their university website or directly through BioCareerCenter.com. 
 
“Bio Career Center’s goal is to reach out to new and mid-career professionals who are looking for direction from someone they can trust,” says Nick Folger, BCC’s president. “Site participants will be able to garner insight from the most knowledgeable experts in a large variety of career paths.” 
 
Meanwhile, the University of Kansas has decided to upgrade its online career center with a new portal that enables students and alumni to create their own, individualized profiles, as well as receive customized career advice. 
 
Both groups will also be able to network with employers and faculty at the new site,  KUCareerHawk.com. Plus, undergrads looking for cash can hook up with part-time employers that will be networked into the site from Lawrence, Topeka and Kansas City. 
 
“The website will provide greater service to students so that they can find career-related material more quickly,” says David Gatson, director of the university’s Career Center. “It will provide opportunities for job seekers and employers to network, whether they are situated locally, nationally or abroad.”
Many institutions are beefing up their online career centers in an effort to help students snag dream jobs, as well as nurture long, ongoing relationships with alumni. 

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